Nike Freestyle must be one of the coolest TV ad ever. I remember watching in awe, every time it came on about 5-6 years ago. The person in this 30 sec version is not one of the NBA superstars, but 19 year old amateur, Luis DaSilva. He just handles the ball in an amazing way. He was interviewed on one of the episodes of my favorite radio show, “This American Life”. This is the first act of the show. It is about 17 minutes long and starts after about 3 minutes of introduction.

Here is the longer two and half minute version with the NBA and WNBA stars. If you have never seen this before or don’t remember, it is definitely worth watching. I bet you’ll watch it at least 3 times before you can stop.